Overall, graphic design plays a vital role in modern marketing and branding, helping businesses establish their identity, communicate their message, and engage with their target audience. By understanding the principles of color, typography, and visual communication, businesses can create compelling designs that capture the attention of their audience and effectively communicate their brand's message. User experience Social signals, such as likes, shares, and comments, can also impact website ranking. Sites with a strong social media presence and engagement tend to rank higher in search engine results.